The Brent Cross customer

THE BRENT CROSS CUSTOMER

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Driven by fashion and quality rather than price the Brent Cross customer base has a strong ABC1 bias, particularly wealthy families with high-spending teens and young professionals with expendable income.

MOSAIC Classifications

Urban Intelligence – 23%

• Well educated
• Enjoy living in diverse, cosmopolitan and multi-cultural environment
• Prefer vitality of cities to tranquillity of suburbs
• Spend freely on fashion, travel, arts and entertainment

Symbols of Success – 29%

• People in 40s and 50s
• Professional
• Children at college and university
• High disposable income
• Large, high-value houses

Suburban Comforts – 19%

• Owner occupiers
• Middle-aged and middle-income families
• Live in satellite villages and well-established suburbs
• Middle management jobs in service organisations
• Enjoy home-based leisure interests

In terms of gender the split is 75% Female, 25% Male with an age breakdown as follows:

• 20%: 18—24
• 22%: 25—34
• 19%: 35—44
• 15%: 45—54
• 13%: 55—64
• 11%: 65+