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29 September 2006

EDGWARE LOCAL NAMED BRENT CROSS SALES ASSISTANT OF THE YEAR


Edgware local Christella Pollali was named the Brent Cross Sales Assistant of the Year 2006 at a ceremony last Friday, 29 September.

Christella, who is a service manager in the food hall at Marks & Spencer, won the award after being voted number one by over 2,000 Brent Cross customers.

The Brent Cross Sales Assistant of the Year 2006 winner was selected from 10 finalists who had been short listed via a series of mystery shops by independent experts. All finalists consistently achieved 100 per cent in their mystery shops.

Speaking about the accolade after the ceremony, Christella said: "I was surprised to win as there were so many good people who had been short listed for the award. It didn't really sink in until everyone came on stage to congratulate me."

When asked about what defines good customer service, Christella explained: "It's more than being polite; it's about interacting with your customers, getting to know them and understanding their needs.

"I always strive to be a true service champion. I want to be sure that when the customer leaves me, they have received the service they deserve."

To celebrate her win, Christella is going to share some of her £1000 prize with her colleagues. She also plans to donate a portion to charity.

Tom Nathan, General Manager of Brent Cross, presented the award to Christella in front of a 100-strong crowd who were also on hand to raise money for the MacMillian Cancer Trust's Biggest Coffee Morning.

He said: "Christella is the epitome of good customer service. Over the six years she's worked at Brent Cross she's demonstrated a passion and dedication to her customers that goes beyond what is required of her. She's an asset to Marks & Spencer and a role model for the rest of her staff, and all our shop assistants at Brent Cross."

The runners up for the Brent Cross Sales Assistant of the Year Awards 2006 were:
"Rebecca Clarke - Molton Brown (awarded £350)
"My passion lies in make up and customer service. I enjoy making customers look and feel special and to know that they come back to Molton Brown to see me makes me feel special."
"Beena Patel - Waitrose (awarded £150)
The 3 years I have been at Waitrose have always been focused on providing a high standard of customer service.
"Umer Fareeth - Millies Cookies (awarded £150)
"I've been working in Millie's Cookies for 3 years, it seems like 3 months. Every single day, it brings a smile to my face as I pass the smile to my customers, which brightens up their day."

The remaining finalists included:
"Jeremy Okechukwu - Boots
"Since I've been here, I have enjoyed going the extra mile for a customer. It gives me great satisfaction to know I have used my knowledge to make someone's shopping experience better."
"Angela Baptista Tou- John Lewis Catering
"Customers who come to the "Place to Eat" are always guaranteed a smile from me, no matter how busy I am or whether it's rain or shine. For me listening to the customer, meeting their needs and going that extra mile to meet their expectations are my priorities."
"Suzana Islam - John Lewis Est�e Lauder
"Each day is a challenge and I welcome the opportunity to be able to stand out from the crowd and bring the best to everyone I touch, thus leaving them with a lasting and memorable experience."
"Kelly Godfrey - Toko
"I enjoy creating a happy, lively and caring ambience at Toko, bringing freshness and vitality to my sales role, always coming to work with a smile and positive attitude. I am always there for our customers and
my aim is to give them a special and memorable experience."
"Tuncay Gurel - Fenwick Polo Ralph Lauren Menswear
"My aim is to learn my customer's wants and needs and continually meet their requirements. I want them to leave the store happy and wishing to come back."
"Gill Morrison - Fenwick
"My aim is to make my customers feel valued and special, find the product they want and shop with us again."