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<<<Back to Press Releases |
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01 February 2007 CHRISTMAS SHOPPERS REVEAL FESTIVE SPENDING HABITS "60% of us have kept other people's Christmas presents "Men spend more on presents than women "Money and clothes are top of our Christmas wish list "Most of us would buy our child's teacher a Christmas present "We'd buy our pet a Christmas present, but not the postman and rubbish collector "The worst presents are bad smelling fragrances or clothes that look terrible or don't fit Sixty percent of Christmas shoppers admit they've kept presents they bought for someone else, with women being the biggest culprits. A new survey by Brent Cross Shopping Centre has examined who we buy Christmas presents for, what they're likely to be, how much we are willing to spend, and whether we're more generous to ourselves than others. Christmas present choice reflects gender stereotypes, with 46% of women planning to buy their husband or boyfriend electrical gadgets like PDAs, MP3 players and cameras, although clothing is also popular. Most men buy perfume or make-up for their partners, or a fashion item such as clothing or handbags. However, they had better choose carefully as women name perfume and clothes that don't fit properly as the worst presents they've ever received. Toys are still top of the Christmas list for children's presents, while shoppers play safe for the extended family of aunts and uncles with gift vouchers or 'smellies'. Men spend more than women on Christmas presents, often over £100 on their closest family members. Women appear to be more cautious with their spending and typically allocate between £10 and £50 for each present, although 33% of women spend over £100 on children. The adage that women do the Christmas shopping still rings true, with 40% of women having to buying presents for their partner's parents - because they can't trust their partner to do it - compared to just 20% of men. At the top of women's Christmas wish list are money and clothes, surprisingly beating a relaxing trip away and even diamonds! However, men claim they'd prefer electrical gadgets to cold, hard cash. Outside of our family and friends, the person we are most likely to buy a Christmas present for is our child's teacher. And family pets aren't left out, either: fifty-five percent of women would also buy their pet a present - yet wouldn't consider buying presents for service providers like the postman or rubbish collector. Norman Black, head of marketing at Brent Cross, said: "Christmas is a time for giving but it can also be a time to reward yourself after a hard year's work. Our survey showed that shoppers just can't resist a little treat while looking for presents for family and friends - and sometimes even end up liking the gifts they buy so much that they keep them for themselves! This year's survey makes men seem more generous than women when it comes to present-buying, but I'm not so sure. After all, the research indicates that many women don't just buy presents but buy everything else that goes into making it a Festive Christmas, such as the decorations and food - which means they have to stretch their budget a little bit further." Brent Cross is open 10am until 10pm on weekdays in the lead up to Christmas. For full details of Christmas opening times and the activities taking place at the centre, visit the link below |
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