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* Brent Cross Space *
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Space | The Brent Cross Customer | Catchment | Marketing | Promotional/Sponsorship Opportunities |
Space Specification | Service Rate Card | Conference Facilities | Filming |
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THE BRENT CROSS CUSTOMER
Driven by fashion and quality rather than price the Brent Cross customer base has a strong ABC1 bias, particularly wealthy families with high-spending teens and young professionals with expendable income.

 

MOSAIC Classifications:

Urban Intelligence – 20%

  • Well educated
  • Enjoy living in diverse, cosmopolitan and multi-cultural environment
  • Prefer vitality of cities to tranquillity of suburbs
  • Spend freely on fashion, travel, arts and entertainment

    Symbols of Success – 32 %

  • People in 40s and 50s
  • Professional
  • Children at college and university
  • High disposable income
  • Large, high-value houses

    Suburban Comforts – 22%

  • Owner occupiers
  • Middle-aged and middle-income families
  • Live in satellite villages and well-established suburbs
  • Middle management jobs in service organisations
  • Enjoy home-based leisure interests
 
In terms of gender the split is 71% female, 29% Male with an age breakdown as follows:
17% = 18 - 24
24% = 25 - 34
20% = 35 - 44
16% = 45 - 54
12% = 55 - 64
11% = 65+
 
 
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