Over the past four decades, Miss Selfridge has proven to be one of the most durable and well loved brands on the British high street. Despite numerous changes in ownership since its birth in London's Selfridges in 1966, Miss Selfridge has proven that its name, reputation and brand power have stood the test of time. As a boutique brand, Miss Selfridge works hard for its customers, always trying to give them something different. Whether it is getting inspiration from vintage prints, or sourcing its cloth from all over the world or using its own in house design team to create unique prints, Miss Selfridge takes its inspiration from a variety of sources. The aim is to create a distinctively feminine, flirty, fun and contemporary style for fashion aware women. Telephone: 0845 121 4517