Urban Decay is beauty with an edge. It is feminine, dangerous and fun...appealing to
anyone who relishes their individuality and dares to express it. From brazen shade names
and an insane range of colours to innovative (and ultra-long lasting) products, we have an
endless array of high-performance cosmetics that include best-selling palettes, unique eye
makeup, high performance foundations, primers and setting sprays that give makeup
serious staying power.
Revolutionising the beauty industry for over 20 years, Urban Decay is now proud to
announce the launch of our stand alone store in Brent Cross, London.
The ultimate manifestation of our beauty with an edge mantra (and equal parts feminine, dangerous
and fun), our UK boutique is like no other store you’ve ever seen. From the moment you
step inside, you’ll feel like you’ve died and gone to a luxurious UD wonderland.
Our co-founder and Creative Director Wende Zomnir always says that makeup is about
self-expression and our new store takes that theme to a whole other level.